Julie Ollerton, Creative Resource
Creative Resource is a digital and creative recruitment agency based in Manchester. Specialising in roles in the creative, digital, marketing and PR sectors, Creative Resource helps people across the North West to land their ideal job. Not your typical recruitment agency, Creative Resource is passionate about matching people with the right company culture in roles that turn into careers.
With the rise of recruitment agencies on social media, Creative Resource wanted to make sure their voice was being heard. They needed content that resonated with their audience and encouraged people to apply for roles. We worked with them closely to make them more visible online, as well as creating social media and website content that consistently reflected their messaging and values.
We provided full-service content marketing for Creative Resource, including social media. First, we carried out an audit to identify potential challenges and areas for improvement. Then, we created a strategy to inform what content we would create going forward and give Creative Resource a long-term plan they could refer back to. Website and blog content was written with key audiences in mind to make it more user-friendly. With social media, SEO and user experience expertise under our belt, we made sure that the content we produced for Creative Resource was as high-quality as possible.
Creative Resource has seen an increase in traffic to their website thanks to high-quality content that we crafted with their audience in mind. The Creative Resource team now understands how strategy influences content. They have a road map for what content they are creating and why, using it to inform what they post on the Creative Resource social channels as well as their personal LinkedIn profiles. Our expert social media support during peak times and during events such as Two + Two meant that Creative Resource was able to focus on making sure things ran smoothly.