Our work with Creative Resource - Content Marketing

Creative Resource

Helping a recruitment agency for creatives get the traffic they deserve

“The Matchstick Creative team understood what we needed to get out of our content marketing and never lost sight of our goals. Their expertly-written content spoke to our audience’s needs, helping to bring traffic to our site and generate engagement on social media.”

Julie Ollerton, Creative Resource

Our Services

  • Content strategy
  • Social media 
  • Content creation
  • Blog posts 

Their impact

  • Helping people find their dream creative roles
  • Supporting next-gen talent through Two + Two and School of Thought
  • Large-scale impact on the North West creative community

Meet the client

Creative Resource is a digital and creative recruitment agency based in Manchester. Specialising in roles in the creative, digital, marketing and PR sectors, Creative Resource helps people across the North West to land their ideal job. Not your typical recruitment agency, Creative Resource is passionate about matching people with the right company culture in roles that turn into careers.

The challenge at hand

With the rise of recruitment agencies on social media, Creative Resource wanted to make sure their voice was being heard. They needed content that resonated with their audience and encouraged people to apply for roles. We worked with them closely to make them more visible online, as well as creating social media and website content that consistently reflected their messaging and values.

Our response

We provided full-service content marketing for Creative Resource, including social media. First, we carried out an audit to identify potential challenges and areas for improvement. Then, we created a strategy to inform what content we would create going forward and give Creative Resource a long-term plan they could refer back to. Website and blog content was written with key audiences in mind to make it more user-friendly. With social media, SEO and user experience expertise under our belt, we made sure that the content we produced for Creative Resource was as high-quality as possible. 

The outcome

Creative Resource has seen an increase in traffic to their website thanks to high-quality content that we crafted with their audience in mind. The Creative Resource team now understands how strategy influences content. They have a road map for what content they are creating and why, using it to inform what they post on the Creative Resource social channels as well as their personal LinkedIn profiles. Our expert social media support during peak times and during events such as Two + Two meant that Creative Resource was able to focus on making sure things ran smoothly. 

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