Morecrofts SEO case study - matchstick creative, content agency


Increasing online visibility for an established, trusted team of solicitors

“Matchstick Creative worked hard to get to the core of our business challenge. With the launch of our new site, we were keen to partner with an agency with proven experience in organic search. We’re happy to say the results have been fantastic and Matchstick Creative has worked tirelessly to deliver a great SEO service for us.”

Rebecca Keegan, Marketing Manager - Morecrofts Solicitors

Our Response

Our Services

  • Content creation
  • Local SEO 
  • SEO reporting 
  • Staff training

The challenge at hand

Morecrofts has gained loyal clients over the years through word of mouth and their positive reputation. They wanted to attract more clients by improving their online presence through useful, high-quality content. 

Their impact

  • Providing outstanding legal services 
  • Actively engaging with the local community
  • Offering accessible, valuable information

Our response

To ensure we attracted the right users, we created Morecroft’s content with key local search terms in mind. We optimised all of the onsite content so that it was legally accurate as well as being easy to understand and search-friendly. Legal information can be complex, so we made sure to avoid jargon and made complicated issues and processes as digestible as possible for users. New pages and blog posts were written to further explain Morecroft’s full range of services and position them as experts. The subjects of the blog posts were chosen based on our research of trending and relevant legal topics, allowing for the highest amount of traffic possible.

Meet the client

 Morecrofts is a solicitors firm based in Merseyside with offices across Liverpool, Prescot, Crosby and the Wirral.  By helping the people of Merseyside with legal issues relating to family, property, employment, personal injury and more for over 200 years, Morecrofts has built an unmatched reputation of trust. The firm is also very active in the local community. From being the creator of the Merseyside Independent Business awards to working with the Liverpool City Region Pride Foundation, Morecrofts is an excellent example of a business that gives back.

The outcome

The improved quality of the website has led to improved user experience, allowing visitors to gain a better understanding of Morecrofts’ services. With their deepened knowledge of SEO, the Morecrofts team are aware of how ranking high on search engines can benefit their business.

Back to all projects

More Projects