Emma Roberts, Syrenis Marketing Manager
Syrenis is a global leader in consent management and stakeholder engagement solutions. As legislation has caught up with technology, Syrenis has continued to refine and develop innovative products.
To create a suite of content that helped to explain their complex service offering in an accessible way. The content needed to engage prospects and generate leads, through the use of target niche search terms.
To help generate leads for defined audiences we created a suite of highly personalised content. We produced a framework that could be applied to each niche audience to make turn around quicker. The end result was an attention-grabbing white paper, a search-friendly landing page and a brochure that could be used for in-person sales. The whitepaper grabbed the attention of an ideal client, helping to initiate a conversation of high monetary value.