EATC4C wanted to stand alongside the biggest names in their field – and they’ve certainly got the history and credibility to be there. What we needed to do was give them a brand identity and voice – with simple guidelines and training – that puts their expertise in the spotlight.

In the past, they had no real consistent sense of style or voice, which caused their inspiring work to fade into the background. We developed a tone of voice that was daring, authentic, well-informed and inventive – each one a genuine characteristic they embody in their research and relationships.

Visually, the old brand didn’t have a lot of clarity or direction. More importantly, it wasn’t demonstrating the difference they’ve made to so many young people. Our first job, then, was to help them find out more about who they wanted to be and how they wanted to be seen.

This led us to a new logo that evokes their ability to expertly seek, learn and adapt, with an accessible typeface that reflects that same sense of flow, force and feeling. The new colour palette, primarily a punchy orange and an intense blue, reflect the innovation and compassion at the heart of their mission.

And as well as creating an identity that felt truer to who they are, this was about building a brand that would tell a more compelling story to those all-important sources of funding.

Together, the new voice and identity shows the world what this incredible organisation is doing. It tells the story of ground-breaking research and compassionate patient care – brains and heart in equal measure.

It also, at last, properly reflects EATC4C’s position at the top of their field – with a brand that no longer mumbles about their life-changing achievements.

And, not least, they now have a brand that can be put into use simply and consistently – with guidelines that make sure everyone is telling the same extraordinary story.