Hemsec website

Telling the story of a business built on what they believe

Hemsec Website

Telling the story of a business built on what they believe

We helped them to

Create a key digital asset that showcased its new brand and strategic positioning

They help the world by

Creating sustainable buildings with lower carbon impact

Private Sector

Brand experience

Challenge

There’s a misconception that 100-year-old businesses are all dusty leather-bound books and Dickensian baddies who’d rather eat a dodo than modernise. And while we’re sorry to shatter that vivid illusion, we happen to know one business who are pushing 100 and are as progressive as anyone we’ve ever worked with.

In fact, Hemsec is a perfect example of a business who’s always been committed to good growth – both in the way they make their products and how they treat their people.

In 2023, they were going through the process to earn their B-Corp certification. And that felt like the ideal time for them to properly bring to life the purpose and vision that fuels them.

Response

Using their new brand style and voice, we created a website that shone a light on their purpose-driven approach – giving them an experience that genuinely reflects their proud northern heritage and the good growth that’s always been a part of who they are.

But, like any good business website, it still had to ignite the interest of the customers they most want to work with. We moved them away from an inward-looking approach, and gave them a user journey built around the stuff that gets customers engaged, excited and eager to chat.

Results

Hemsec now has a website that suits them. A truer, clearer and much more interesting reflection of who they are, what they believe and why they’re ace.

From mapping the user journey and building the wireframe, to creating a brand experience with a lot more heart and soul, we gave their stakeholders and their audience a story they could believe in.

There may not be many businesses approaching 100 and still looking for good ways to grow. Which is why we count ourselves very lucky to have had the chance to work with this one.

Testimonial

“Matchstick guided us through this journey so thoughtfully. Throughout every step we understood what was happening, the reasons behind their decisions and why it helped our audiences. Their strategic, creative thinking enabled us to deliver an asset we had previously only dreamed of.”

Stuart Cottle

Marketing Manager at Hemsec