Who we are and what we do - Matchstick Creative

Good people doing good stuff

Creating a more equal world through well-told stories and shared experiences

Equal parts expertise and empathy

We’re Matchstick Creative, a purpose-driven digital agency based in Liverpool. We help businesses transform their brand, elevate their content and provide a seamless experience for their users. We believe that when we understand each other better, great things happen. We’ll make sure your business communicates clearly so it can drive change and create impact. Whatever your business needs to shout about, we’re here to give it a voice.

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Why Matchstick Creative?

Helping others to do good is what we do. We only partner with organisations that share our values and want to leave the world a bit better than they found it. Let’s see what we can do together.

Meet Our Founder

Having worked with some of the city region’s most inspiring innovators, entrepreneurs and change-makers, Ruth is an expert at bringing clarity to complex ideas and situations. Outside of Matchstick Creative you can find her mentoring young girls at Halewood Academy, as a trustee for Awesome Liverpool and an active member of the Liverpool City Region Digital and Creative board. Follow her on Twitter for the latest on socially-driven business and LinkedIn to hear about the latest developments at Matchstick Creative.

Values that shine through our work

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Be Yourself

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Collaboration over Competition

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Always be learning

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Care about quality

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Improvement not perfection

Meet the Team


Ruth Hartnoll

Co-Founder & CEO


Greg Macoy

Co-Founder & Experience Director


Amber Jones Eddy

Account Manager


Faye Allen

Content Creator


Shannon Byrne

Content & Social Media Executive


Luis Araujo

Junior Project Manager


Jack Murphy

UX Researcher & Experience Designer


Joy Ling

Web Developer & Illustrator


Aaron Fontenot

Business & Firestarters Lead


Finn Bear

Head of Happiness


Tori Dennett

Graphic Designer


Nicola Denton

Junior Web Developer