Who we are and what we do - Matchstick Creative

Good people doing good stuff

We help organisations that want to have a positive impact on the world and its people, communicate with purpose. We strive to create a more equal and inclusive society for everyone through well-told stories and shared experiences.

Equal parts expertise and empathy

We’re Matchstick Creative, a purpose-driven digital agency based in Liverpool. We help businesses transform their brand, elevate their content and provide a seamless experience for their users. We believe that when we understand each other better, great things happen. We’ll make sure your business communicates clearly so it can drive change and create impact. Whatever your business needs to shout about, we’re here to give it a voice.

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Why Matchstick Creative?

Helping others to do good is what we do. We only partner with organisations that share our values and want to leave the world a bit better than they found it. Let’s see what we can do together.

Meet Our Founder

Having worked with some of the city region’s most inspiring innovators, entrepreneurs and change-makers, Ruth is an expert at bringing clarity to complex ideas and situations. Outside of Matchstick Creative you can find her mentoring young girls at Halewood Academy, as a trustee for Awesome Liverpool and an active member of the Liverpool City Region Digital and Creative board. Follow her on Twitter for the latest on socially-driven business and LinkedIn to hear about the latest developments at Matchstick Creative.

Values that shine through our work

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Be Yourself

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Collaboration over Competition

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Always be learning

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Care about quality

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Improvement not perfection

Meet the Team


Ruth Hartnoll

Founder & Content Director


Greg Macoy

Experience Director


Amber Jones Eddy

Content Manager


Aaron Fontenot

Small Business Lead

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Joy Ling

Web Developer & Illustrator


Faye Allen

Content & Social Media Executive


Charlie Jones

Content & Social Media Executive


Jack Murphy

UX Researcher


Finn Bear

Head of Happiness