
About
We believe that the new “business as normal” should consider people, planet and profit equally. Let’s call it Good Growth.
Good growth can spark meaningful conversations, fuel systemic change and ignite a movement that benefits the many, not the few. Purposeful, joyful work is possible and we want to make that a reality for you too.
Join us in our mission to create joyful, sustainable businesses. Take a look at our services to understand how we can do that for you, or read some interesting stuff to fire your imagination.


About
We believe that the new “business as normal” should consider people, planet and profit equally. Let’s call it Good Growth.
Good growth can spark meaningful conversations, fuel systemic change and ignite a movement that benefits the many, not the few. Purposeful, joyful work is possible and we want to make that a reality for you too.
Join us in our mission to create joyful, sustainable businesses. Take a look at our services to understand how we can do that for you, or read some interesting stuff to fire your imagination.
Our values

Act with empathy

Lead with authenticity

Stay curious

Change things for the better
Meet the Co-founders

Ruth Hartnoll
CEO
A values-led leader who works on projects that help to deliver positive social and environmental impact. Ruth gets a fire in her belly about equitable working, outstanding creative thinking and how we can leave the world a better place than we found it.

Greg Macoy
COO
A purpose-driven human that facilitates fascinating conversations around equitable working and the myriad of ways we can make the world less shitty. Greg has an insatiable appetite for change and will often be found asking “Why are we doing it this way, what about this?”

Our work

Our impact
