If you want to grow your customer base, you’ll need to understand exactly what your customers want from you. Discover more about the fundamentals of user experience with the help of Greg Macoy, Experience Director of Matchstick Creative.

This session will help you to understand how to improve key touchpoints with your customers by better understanding user experience fundamentals, and will tackle these questions:

• How do we understand what our customers want?
• What can we do to further engage our customers?
• How can we improve our customer journey?

In a 90-minute masterclass, Greg will help you to understand why you might be losing customers, techniques you can employ to improve their journey and how to think about your audiences more sympathetically. Create an experience that keeps people engaged, rather than turning them away.

Who is the event for?

Learn more about Matchstick Creative

Greg Macoy is the Experience Director of Matchstick Creative, a purpose-driven digital marketing agency based in Liverpool. Matchstick Creative help organisations who want to create a positive impact communicate clearly. If we understand each other better, great things happen.

• Connect with Greg on LinkedIn

This event will take place on Zoom. Access to the event will be available 30 minutes before it starts. Click the ‘access the event’ button and you will be directed to the joining page.