Defproc

Our Response

Content strategy

We needed to create content that captured the attention of DefProc’s ideal audiences. This allowed us to delve into DefProc’s industry, audience and competitors and gave us an understanding of what content would help them to reach their goals. 

What goes into a content strategy?

• Created a content mission statement to give us a clear vision and purpose to our work
• Carried out competitor analysis to see how we could create stand out
• Sourced exciting, relevant content to curate and share across their channels
• Conducted hashtag research to ensure we were targeting the most relevant terms
• Researched the best times to post for their industry to create a posting schedule optimised for reach and engagement
• Brainstormed content topics to inform what we post
• Developed campaign tactics to help promote their content effectively

Website content

With our strategy in place, it was time to work our word magic. All of the website copy was created with DefProc’s new brand and tone of voice in mind. It was important that we chose words that aligned with the visuals of DefProc’s new identity and website design. We crafted fun, bold and informative copy that showcased DefProc’s services, reflected the brand’s personality and made industry jargon easy to digest.

Social media 

The content we create for DefProc’s social media channels is targeted and consistent with tone of voice and messaging. We create and schedule their social media posts weekly, putting out content that attracts new clients and promotes their current projects.

Communication is at the heart of everything we do – so we communicate and interact with their audience every day to keep them engaged. We take an iterative approach to working on their social media channels, refining our approach based on insights from the previous week. 

Campaigns

Push To Talk, a device that allows elderly and vulnerable people to connect with others, has been one of  DefProc’s priorities to promote during the COVID-19 pandemic. At a time where isolation and loneliness are more prevalent than ever in society, it has been up to us to get the project in front of key audiences.

We wrote several articles about Push To Talk – one explaining how it works and the technology involved, one positioning Push To Talk as a solution to loneliness during COVID-19 and a project update post. By focusing on these three posts, we were able to explain the benefits of the technology, encourage people to get involved in the project and keep people up to date on what’s going on behind the scenes.

We also helped to organise and promote webinars, and consistently posted about the project across their social media channels. Our work promoting Push To Talk has helped DefProc to move the project forward, attracting key partners in the process.

The outcomes

• Clear and confident website copy that tells DefProc’s story, explains their services and amplifies their values
• Strategic, consistent and engaging social media content 

From February – July 2020, we have achieved the following results for DefProc’s Twitter:

• 65,143 impressions
• 1,150 engagements
• 369 likes
• 102 new followers