Introducing our latest free, downloadable guide: The Purposeful Content Marketing Guide.
Clear, purposeful communication is close to our hearts. We’ve said it before and we’ll say it again – when we understand each other, great things happen. With the launch of our rebrand, we wanted the first guide we put out to be centred around how to make your marketing efforts as clear, targeted and engaging as possible. Whether you’re a complete novice or a seasoned pro, the tips in this guide will have you communicating with purpose and reaching your marketing goals.
What will I learn?
- How to identify what’s driving the decisions behind your business
- How to make your purpose a reality
- How to define your goals, audience and channels
- Tips for writing online
- Recommended content creation tools
And so much more!
Meet the authors
Ruth is the Founder and Content Director of Matchstick Creative. Ruth helps profit-for-purpose companies communicate their ideas clearly. When she’s not writing helpful stuff Ruth is a trustee for Awesome Liverpool, a mentor to teenage girls on the Future Female Leaders programme and a board member of the Digital and Creative Board in Liverpool. She lives and works in Liverpool with her doggo Finn and cat Suki.
Amber is the Content Marketing Executive at Matchstick Creative. Working at Matchstick Creative for over a year, Amber has worked on a wide variety of projects – providing copywriting, content strategy and social media skills.
Need more digital marketing goodies?
Check out our digital marketing basics series. If you consider yourself a pro already, nerd out over our Why it Works series and discover which brands are the best at social media, tone of voice, branding and user experience.