Jump to the bit you need
How to refer to us
Learn how to use our name correctly,
we’re rather fond of it
Our voice in action
See our tone of voice strut its stuff all
over the page
Blog Guide
Become a blogging master with help
from our practical guide to blogging
Style Guide
Be super stylish with your words with
our always on-trend style guide
How to Refer to us
This is good
Matchstick Creative
All external comms
MC
Internal comms
A Matchstick
Only for referring to someone who works at
Matchstick Creative
This is not so good
The Matchstick Creative
Where’s that ‘The’ coming from? We’re not a band.
Creative Matchstick
What are you, drunk?
Matchstick
Never for referring to the company, always
Matchstick Creative
Our Voice in Action
Blog Guide
5 Tips to blog like a Matchstick
1. Create content with purpose
We love to add as much value as possible, so always create content that meets a need, answers a question or presents an idea in an exciting way.
2. Think user first, search second
Whatever we make, it’s for human beings. We want to appear for relevant search terms as long as when we appear we are adding value.
3. Put it “in a drawer” and walk away
It’s not working because you’ve been looking at it too much. Stretch your legs and get your mind away from the words. When you come back, the problem- solving fairy will have been in and dusted her magic over your post.
4. Read it out loud
Perform your words for yourself before putting it in front of other people. Nothing highlights an awkward sentence like you stumbling over your own words.
5. Write about the shit you love
Bring yourself to the article and let your passion for your subject shine through. Your reader will learn more and you’ll enjoy it more.
Accessibility
- Create a hierarchy, with the most important information first
- Place similar topics in the same – paragraph, and clearly separate different topics with headings
- Use plain language. Write short sentences and familiar words
- Hyperlink on a relevant phrase, rather than on a phrase like ‘click here’
Headings & Sub-Headings
- Article titles are H2s
- Subheads are H3s
- Sub subheads are H4s
- Anything after that is formatted in bold
Style Guide
UK Spelling
Our preferred spelling is UK spelling. Get rid of those sneaky Z’s in words like organisation.
Numbers
- Write numbers under 10 as words and numbers over 10 as digits
- Five doggos in the office was a good balance
- 11 doggos in the office was chaos
Capitalisation
When writing out an email address of website URL, use all lowercase –
hey@matchstickcreative.co.uk
matchstickcreative.co.uk
Don’t capitalise any of the following:
- website
- internet
- online
Emojis
We love an emoji, but we’re not 12 years old. Treat them like exclamation marks; use them sparingly so they have impact.
