Communicate with conviction
It’s not just your language choices either – it’s the rhythm of your words, their order and pace. Tone of voice is evident in your organisation’s written communications, design and even how you connect with people. It can be seen in your logo, brand colours and typography.
A correctly used tone of voice keeps you consistent and, ultimately, makes you a brand people can trust. Tone of voice is an attitude. It’s a statement about the impact you hope to achieve.
Why is Tone of Voice important?
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