Customer Journey Mapping
Visualise somebody’s journey to better serve their needs
Customer journey mapping helps you to better understand the people on your site and a particular goal (or goals) they are trying to achieve.
By focusing on how people journey through your site, service, business or whatever else it is you’re trying to improve you stand a better chance of serving their needs more accurately. Customer journey mapping gives you greater empathy towards your user and helps you understand their needs better. This could result in you creating more effective content, converting more customers or increasing engagement.
How are customer journey maps useful?
- Map different interactions with your brand across several touchpoints
- Figure out where you’re slipping up and where you can improve
- Find out why people might be dropping off at certain points
- Build brand loyalty by designing an excellent experience
How we work with you
Lens
We help you figure out who is interacting with your brand and how they are journeying through different touchpoints.
Experience
There are lots of different people who interact with your brand. How do they feel? What experiences are they bringing to the table? How does this shape their journey with you?
Insights
From mapping this key information out we can begin to gather insights, plot ways to collect data and learn from our findings moving forward.
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