Customer Journey Mapping

Visualise somebody’s journey to better serve their needs

Customer journey mapping helps you to better understand the people on your site and a particular goal (or goals) they are trying to achieve.

By focusing on how people journey through your site, service, business or whatever else it is you’re trying to improve you stand a better chance of serving their needs more accurately. Customer journey mapping gives you greater empathy towards your user and helps you understand their needs better. This could result in you creating more effective content, converting more customers or increasing engagement.

How are customer journey maps useful?

• Map different interactions with your brand across several touchpoints
• Figure out where you’re slipping up and where you can improve
• Find out why people might be dropping off at certain points 
• Build brand loyalty by designing an excellent experience