Adding Value - brand identity case study, Matchstick Creative

Adding Value

Website & Content

Brand ID & Tone of Voice


  • Brand Identity
  • Brand tone of voice

Their Impact

  • Transformative accounting for ethical SMEs and third sector organisations
  • A Living Wage employer
  • Part of the Good Business Charter
  • Creating clarity on complex financial services for non-experts
  • A thriving network of values-led businesses

Meet The Client

Adding Value is a financial services firm that lives up to its name. 


The company was founded by Managing Director, Matthew, after he realised charities and social enterprises were crying out for a financial services partner that really understood their specific needs.


Now, Adding Value are recognised experts in not-for-profit finance. Their multi-skilled accountants deliver a range of client-centric services designed to help ethical organisations thrive.


The Challenge At Hand

Adding Value needed a brand identity, website and content that complemented their ethos as well as their services. Previously, they used a popular website builder to create their own website. They had also developed an identity that was suitable for their start-up days, but was no longer an accurate representation of the business. Adding Values new brand, website and content needed to communicate their unique, ethical approach to finance. 


It was up to our team to position Adding Value as the purpose-driven experts they are.

Brand Identity & Tone of Voice

See how we built a unique brand identity and tone of voice that highlights Adding Value’s purpose-driven ethos.

Website and Content

Find out how we crafted a user-focused website and copy that reflects Adding Value’s expertise.

Back to all projects

More Projects